Influential Music Videos Research

1. Her morning elegance - Oren Lavie

The reasons in which i have chosen 'Her Morning Elegance by Oren Lavie' are because i think the music video contains a different editing technique and camera angle than compared to the music videos which are in the mainstream currently. I believe that this music video spends more time relating to the lyrics and allowing the song itself more relateable to people. This is done by the video having a centre focus which is seen throughout the video, with the same settings, but still managing to change dramatically. Also, i am also inspired by the remake of the video called 'Her Morning Elegance - Official Parody'. This music video imitates the general setting and technique used but still incorporating their own style into the original version. The reason why this songs inspires me is because the songs video has a hidden meaning which really empowers peoples judgment to do things, and makes an example of a everyday person.

2. Mariah Carey - Obsessed

'Mariah Carey - Obsessed is another inspirational video to me because the concept and the plot of the music video is different and unusual also humorous. I think that the use of the artist playing two contrasting main characters is very creative. Also the plot, having a stalker is but in this music video it has made the perspective desirable to the some viewers. By the artist playing two characters there is a sense of creativity and humours mixed in. The video uses the sense of location and customs to make the video stand out, this mixture really allows the video to be what it is today.

3. Ryan Leslie - Addiction

I chose 'Ryan Leslie - Addiction' because i feel that the feeling of being obsessed and being constantly watched is scary and frightening. The lyrics and the video has a very strong relationship between each other. The with the use of shots and camera angles the music video and the way that editing allows the video to seem very voyeuristic towards the main characters. The music video is almost balanced towards the music element and the plot of the music video, but still manages to be well balanced and blends easily though the different shots.

Beyonce - Why don't you love me?

'Beyonce - Why don't you love me?' This music is very dramatic, emotional and desperate. I think these characteristics makes this video stand out among others. Also, the use of the 50's time period make it different as well. The image of the perfect housewife is shown but also the contradiction of it is also shown. The music could be interpreted in many ways, which makes the video more relate able to women. The music video also uses different camera editing e.g. skipping a frame to make it more fast paced and adding to dramatised video and singing. The lyrics and the video also have a strong relationship between each other.